Purpose

To present a new concept (Cognetics) intended to show how the amplifying power of global media is being used as a weapon of war by militant Islam.



(Snop's commentarys are thoughts and ideas of the author and do not in anyway represent the opinions of any other individuals or organizations nor is the author responsible for content linked to this site in anyway shape or form.)

Definition

The term cognetic comes from the root words cognitive (relating to thought process) and kinetic (relating to, caused by, or producing motion). Currently, the term lacks a single, accepted meaning. I intend to use it in a unique way in order to define the essence of today’s fast-moving, unrestrained, nonstop global media (the Internet and transnational television) and their effect on public opinion and behavior.

To be cognetic is to put thought in motion with impact. Thought takes the form of messages created by specific arrangements of images, sounds, and words. Motion signifies the global media’s unrestrained and rapid movement of messages to a target audience. Impact represents the effect on public opinion and behavior caused by perceptions generated by the message.

Global Pulse

Friday, December 14, 2007

Join the Discussion

This Blog is for anyone interested in exploring ways to counter the ability of groups like Al Qaeda and Hezbollah to effectively manipulate the opinions and behaviors of people world-wide through the sophisticated use of global media.

4 comments:

Anonymous said...

Excellent concept, Why did you develop this idea in the first place? Just curious.

Anonymous said...

What a great concept. It's unfortunate though that our enemies have mastered it's applications and have been waging war on the free world for years using this concept. Way to go Snop.

Anonymous said...

Good start.

When do you start making advertising dollars.

I think I get the concept.
How does it differ from the classic psy ops?

And how does it relate to memetic transmission or evolution?

Just checking in.

Snop said...

Eggo,

Cognetics is classic psyops on a global scale. Transnational TV and the Internet have created a powerful force multiplier for individuals and small groups to have disproportionate effect on world events.

I use the principles of maneuver warfare to help model how groups like Al-Qaeda use this battle space to attack populations psychologically in order to influence public opinion and drive people to action. Take the 2004 Madrid train bombing for example. Al Qaeda made artful use of mass media coverage to focus the weight of Spanish voter perception against Jose' Anzar helping Zapatero win the election.

Snop