Purpose

To present a new concept (Cognetics) intended to show how the amplifying power of global media is being used as a weapon of war by militant Islam.



(Snop's commentarys are thoughts and ideas of the author and do not in anyway represent the opinions of any other individuals or organizations nor is the author responsible for content linked to this site in anyway shape or form.)

Definition

The term cognetic comes from the root words cognitive (relating to thought process) and kinetic (relating to, caused by, or producing motion). Currently, the term lacks a single, accepted meaning. I intend to use it in a unique way in order to define the essence of today’s fast-moving, unrestrained, nonstop global media (the Internet and transnational television) and their effect on public opinion and behavior.

To be cognetic is to put thought in motion with impact. Thought takes the form of messages created by specific arrangements of images, sounds, and words. Motion signifies the global media’s unrestrained and rapid movement of messages to a target audience. Impact represents the effect on public opinion and behavior caused by perceptions generated by the message.

Global Pulse

Wednesday, May 14, 2008

Speak No Evil: Un-Naming the Enemy

U.S. aims to unlink Islamic, terrorism

Washington Times
Article published May 7, 2008

UNITED PRESS INTERNATIONAL - U.S. officials are being advised in internal government documents to avoid referring publicly to al Qaeda and other terrorist groups as Islamic or Muslim, and not to use terms like jihad or mujahedeen, which "unintentionally legitimize" terrorism.

"There' s a growing consensus [in the Bush administration] that we need to move away from that language," said a former senior administration official who was involved until recently in policy debates on the issue.

Instead, in two documents circulated last month by the National Counterterrorism Center (NCTC), the multiagency center charged with strategic coordination of the U.S. war on terror, officials are urged to use terms such as violent extremists, totalitarian and death cult to characterize al Qaeda and other terrorist groups. "

Avoid labeling everything 'Muslim.' It reinforces the 'U.S. vs. Islam' framework that al Qaeda promotes," according to "Words that Work and Words that Don't: A Guide for Counter-Terrorism Communication," produced last month by the center.

(Full Article)

Snop's Commentary:

I've been thinking about this issue for a couple weeks and wondering who really benefits and who doesn't. The simple answer is that the West is put at a disadvantage while Al Qaeda et al benefit.

More specifically, the West loses out because we desperately need a way to conceptualize the enemy. Doing that requires descriptive language. Neutralizing the language neutralizes our ability to think about the enemy. If we can't think about the enemy, we cannot devise plans to defeat the enemy, nor can we communicate how to carryout out such plans if we could think them up in the first place.

Similarly, former House Speaker, Newt Gingrich warned that: " If we cannot have an honest discussion about the nature of the threats against us , we cannot develop strategies to meet those threats"[...] "It is simply suicidal to treat the Al Qaeda network as simply 'an illegitimate political organization, both terrorist and criminal' while ignoring the radical religious foundation underpinning this and other groups that constitute an Irreconcilable Wing of Islam."

If the intended effect of adopting this language is to mollify segments of the Islamic world -what is the cost/benefit of doing so with regard to the ideological war? And who is responsible for making this call anyway?

Many questions need to be answered before we throw away what little gains we have made in confronting this already ambiguous threat.

As the monkeys above suggest...if we can't name the threat...we can't speak of the threat...if we can't speak of the threat...no one else will hear and learn of the threat...if no one else can hear and learn of the threat we won't be better off than a bunch of blind monkeys.

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